Louise Bertrand
Product Performance Manager Widefield, North America
Leica Microsystems, Inc
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Presentation Title: Commercial Collaboration in Microscopy Education
Abstract:
Since 1981, private companies have been supporting courses at institutes such as Marine Biological Laboratory and Cold Spring Harbor Laboratory, helping educate young researchers on the fundamentals of microscopy, providing cutting-edge equipment, and staffing courses with in-house experts.
What’s in it for the companies? One main driver is that educated microscopists do more rigorous research, make better choices for equipment, and drive discoveries that impact human health. However, there is an added burden within the company and its responsibility to shareholders, in that it is very difficult to track the return on investment in traditional business metrics.
This presentation will cover the history of course support by commercial entities, difficulties and challenges from the business perspective, and how our company’s innovation and course support evolved together over time.
